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Philanthropic marketing can be a great way to connect with potential donors, volunteers, and employees. However, if you aren’t careful, it can also be an expensive endeavor. If you are looking for ways to optimize your philanthropic marketing efforts without sacrificing the quality of your messaging, then this article is for you! This article will go over some system changes that will help increase profitability while still maintaining high-quality content.

1. Streamline Your Marketing Process

The first system change you should make is to streamline your marketing process. Many charities and nonprofits start with a very heavy-handed approach to their messaging, which can be taxing on the people responsible for executing said marketing. Companies can save time and resources by creating templates or at least standardized documents while still providing people with the information they need to make great content.

2. Work With Volunteers and Employees

Another way that companies can optimize their philanthropic marketing is by working with volunteers. If you do not have a huge budget, then it can be challenging to get paid marketing professionals when you need them. However, plenty of people would be willing to help because it is something they care about. That does not mean you should take any volunteer that comes your way. Ensure that the person you work with understands what content marketing can accomplish and that they have examples of their work. These volunteers need to represent your company in the best way possible, so choose them wisely.

3. Create Templates and Guides

Another thing that companies should be doing, whether they work with an in-house or volunteer team, is creating templates and guides. These documents will help you with streamlining your marketing, but they can also save you money because you will always be using high-quality content. So again, make sure that the people creating this content represent your organization, and ask them to follow a specific format when creating new pieces.


By simply streamlining and optimizing your marketing efforts, you will be surprised at how much money you can save while creating unique content. Remember that the people creating this content are a big part of your philanthropic messaging so make sure they represent your company well.

Philanthropic marketing is a great way to get the word out about what you do, but it can also get expensive. You can optimize your marketing efforts while keeping costs down by making system changes.